STATISTICAL STUDIES ON CONSUMER’S PERCEPTION OF FRUIT

Abstract

The  purpose  of  this  paper  is  to  demonstrate  that  an important  criterion  in  determining consumers’  fruit  choice  is  not  only  the  sensory  properties,  but  consumer’s  previous  information acquired on fruit which can be turned into beliefs and preferences. The starting point consists of the following  aspects:  to  establish  the  frequency  of  consumption  of  fruit,  to  determine  fruit  varieties associated with the colour preferred by consumers; to identify the considerations according to which a person would choose a certain type of fruit and to analyse consumer’s feedback on product sensorial properties, to  study  consumer’s  attitudes in  the  choice of  a  fruit  and  to understand  the  influence of colour on consumer’s choice of fruit.